Pratt Institute School of Design

Preconceptions of Normalcy and Shifting Standards
Lingyun Chen
Normalcy refers to a behavior is consistent with the most common behavior for that person. The thesis explores how societal standards are established and how they affect people's behaviors. Standards and the concept of being normal affect the ways we perceive the world, create stereotypes and restrain us from appreciating who we are. This project opens a possibility to uncover critical areas of being able to break the standards of being normal.

Immersive Framework Overview

I transformed my capstone project into a lifestyle brand and created a virtual online store.